Jo Bergstrom

Web & Copywriting

From editorial and web copy to PR, content and campaigns, I combine strong writing with years of advertising and digital marketing experience.

• Editorial & PR. Articles, features, thought leadership and ghostwritten content.

• Web copy. Clear, engaging copy that connects with audiences and drives action.

• Content writing. Blogs, guides, features and long-form content that inform and build trust.

• Brand voice. Distinctive language that sounds unmistakably like you.

• Print. Brochures, magazines, catalogues and other printed content.

• Translation & localisation. Natural, audience-focused content in English, Finnish and Spanish.

👉 Click here to view samples of my work.

Social Media

• Organic strategy. Smart, consistent content that grows your brand.

• Content planning. Structured calendars, trending formats, and clear brand voice across every post.

• Community engagement. Replies that sound human (because they are), building loyalty one message at a time.

• Reels & Stories. Short-form content that entertains, informs and converts.

• Audit & optimisation. Is your bio working? I’ll help fine-tune your channels for growth.

👉 Click here to view samples of my work.

Email Marketing

• Strategy & setup. From welcome flows to sales campaigns — planned, built, and sent with purpose.

• Platform expertise. Fluent in Mailchimp, Klaviyo and HubSpot: automations, segmentation, reporting and more.

• Copy that converts. Email copy that sounds like your brand and gets results (without shouting).

• Deliverability. Careful account warm up and cleaned lists that don’t trigger spam filters.

• Ongoing optimisation. A/B testing, performance tracking and tweaks that lift your ROI over time.

👉 Click here to view samples of my work.